FILM PRODUCTION · SPORT & SPONSORSHIP
Kia & Surrey County Cricket
Batting and bowling masterclasses that bring Kia’s sponsorship together with the players and expertise of Surrey County Cricket Club.
A sponsorship with something useful to share.
A partnership between a sponsor and a sports club comes to life when it gives supporters something they want to watch. This commission produced a series of Kia Masterclass films with Surrey’s players, turning their cricketing knowledge into practical, approachable content.
The brief: connect through cricket.
The aim was to create entertaining, distinctive content for the sponsor and the club. The films put cricket at the centre: recognisable players explaining the details of batting and bowling, with the sponsorship present in the setting and presentation.
That gave each episode a clear reason to exist. A viewer could learn something from a player they followed, while the partnership formed part of the experience.
One afternoon. A series of films.
The masterclasses were filmed in one afternoon at the training ground. Working in a shared location made it possible to capture several subjects as part of one production, with individual techniques becoming separate films.
The setting suited the material. Instead of talking about a skill in isolation, the players could demonstrate it in the nets and explain what to look for. The resulting series combines expert voices with practical action.
Players sharing their expertise.
The selected batting film features Kumar Sangakkara explaining the cover drive. The bowling film features Gareth Batty discussing spin bowling. Together, they show how a series can share a consistent identity while giving each contributor and subject its own focus.
Content built to be watched and shared.
The examples are published on Surrey County Cricket Club’s YouTube channel. Each works as a standalone masterclass, while sitting within the wider Kia series.
For another sponsor, club or organisation, the useful idea is the same: build the content around something the audience values, and plan a shoot that can produce a collection of focused films.
The work
- Branded cricket masterclass series
- Training-ground filming
- Batting and bowling demonstrations
- Player-led educational content
2 selected films from the project collection.
Featured film
The cover drive with Kumar Sangakkara
Kumar Sangakkara explains the cover drive in a player-led masterclass published by Surrey County Cricket Club.
Selected work
More selected films
Spin bowling with Gareth Batty
Gareth Batty shares his spin-bowling expertise in another film from the same branded series.
Have a story of your own?
Let’s talk about the people, places or expertise your next film could bring to life.